Fake Reviews

There are clues to let you know if a review is fake.

• A real review will tell you quirky details that let you know the author has actually used the product, things not gleanable from seeing an ad or product spec.
• A real review will usually have a balance of both good and bad things to say.
• A fake review will tell you the product is wonderful and other vague words, but never tells you why.
• A fake review will sound like it was lifted from ad copy.
• A real review usually contains irrelevancies and details of interest only to the author, e.g. that it will fit on their credenza. A fake review sticks to information of interest to everyone.

~ Roedy (born:1948-02-04 age:68)