Hidden Costs

People much prefer to have costs hidden from them. For example, they want the retailer to hide the credit card charge by building it into the overall price of goods rather than explicitly spelling it out on the bill. Rationally they prefer ignorance because the final price is the advertised price. There are no surprises added at the last minute. For credit cards, they like fobbing the cost of their credit card use on cash customers.

~ Roedy (1948-02-04 age:69)