|Affiliate Vocabulary||Roll Your Own|
|How It Works||Costs|
|Affiliates Roedy Green Endorses||Learning More|
|Affiliate Service Bureaus||Scam|
|Becoming an Affiliate||The Bottom Line|
|Advertising Your Own Company’s Products|
Here is some typical HTML to link to an advertiser’s website:
Here is what visitors to your website will see:
Don’t be shy. Click the image or the buy button to see how it works. You can always back out.
The service bureau tracks hits aka impressions (viewings of the banner), click-thrus to the merchant site, and sales. The commissions can be based on any combination of all three, usually just sales. However, the service bureau usually tracks all three for the edification of merchant and affiliate. They often use a dummy 1 × 1 image loaded from the service bureau website for tracking hits. These can drastically slow down web page loading, so I suggest removing them. If you do, you will still get commissions for click-thrus and sales, but not for simple impressions.
|Most Important Affiliate Programs on this Website|
||about a year|
|outpersonals.com||about a year. This baffles me. OutPersonals is a free gay personals listing service. I don’t know how they get the money to pay affiliates. It stop generating revenue entirely. I don't know why.|
|Amazon.com||about a year.|
|SexToyFun.com||about a year.|
|art.com||about a year.|
|LinkShare||aka linksynergy.com. The LinkShare people have the best organised affiliate program in my opinion. It is by far the easiest for affiliates to use. It has no mechanism to consolidate duplicate accounts. Bafflingly, they call people who place affiliate ads on their websites publishers, and people who actually manufacture and sell the goods advertisers. This is exactly backwards to what you might expect. You have to get permission from each vendor before you can sell their products. If you don’t produce they revoke that permission. Here is what a typical link looks like this: They handle Hallmark, match.com, 1-800-Flowers. Affiliates like Barnes & Noble, or Tiger Direct don’t officially have a way to like to a specific project given its ISBN (International Standard Book Number) or part number. However, if you examine a number of links, you can see the pattern. For example you can like to a specific product on TigerDirrect.ca like this: Some vendors offer deep linking that let you create a link to any web page on the vendor site. The main thing wrong with LinkShare is banner serving is spotty. Starting about 2013-03-01 it often stops working for no reason. It works one minute, then stops then works the next without apparent pattern. I now serve LinkShare banners locally to get around this problem. Also banners are dropped entirely without notification.|
|RegNow||They handle collecting money for a 16%
fee, with a $2.00 minimum. You
thus need no merchant accounts with the credit card companies.
of Digital River. It is primarily designed to sell software. You
compose PAD files, an
XML-format to describe your products and the pricing. They can
licence branding and serving demo copies. The advantage of
RegNow over PayPal to sell your software is
RegNow affiliates will post links to your products on their
websites in return for a commission on sales.
Here is what a typical link looks like:
<a href=http://www.regnow.com/softsell/nph-softsell.cgi?item=1234-1&affiliate=45478> <span class=button>buy</span></a>handles Panda Antivirus, Canadian Mind Products.
|CCbill||More focused on the credit card billing side. Much of its
business comes from porn sites. Here is what a
typical link looks like:
<a href=http://refer.ccbill.com/cgi-bin/clicks.cgi?CA=904142-0000&PA=60124&BAN=4>Handles Platinum Romance
<img src=http://www.platinumromance.com/advert/platinum300x250.gif border=0></a>
|BMT Micro||You have to manually patch in the AID (your account number) in
Here is what a typical
link looks like:
<img src=http://promote.opera.com/banners/opera/windows/ow-get-00-en-ban.gif alt=[Buy Opera!] width=468 height=60></a>
|ClixGalore||It looks easier than most to set up from the merchant’s
perspective. Australian. Somewhat confusing
for the affiliate since merchant features abound on all menus.
You must get approval from vendors before
you can link to them. Here is what a typical link looks like:
<img src=http://www.is1.clixgalore.com/cgd.aspx?BID=15761&AfID=6045&AdID=2561 border=0 height=60 width=468></a>
|Google Affiliate Network||aka clickserve.cc-dt.com, connectcommerce.com.
Google bought out Performics, and they renamed it Google
Affiliate Network. I find the website
only works properly with Firefox. The
you insert is quite terse. It consists of a single number that
internally indexes the vendor, the affiliate, the product, the
banner and the target
URL (Uniform Resource Locator)
all in one
atomic whole. Here is what a typical link looks like:
<a href=http://clickserve.cc-dt.com/link/tplclick?lid=41000000024846960&pubid=21000000000049036>Confusingly refer to the vendors as your clients. When you first set up links, they don’t work for about 5 minutes. Connect Commerce pays via your AdSense account. Put comments in your HTML about what your links are for, or you will have no hope of proof-reading them. Google will write you from time to time asking you to remove all links from some defunct vendor. It is up to you to find them. There is nothing common to the as-is links to a certain vendor that you can search for. You will have two different pubids, one for ConnectCommerce ads and one for AdSense ads. Google are going to shut it down 2013-07-31, though they will keep the immensely profitable AdSense/AdWords.
<img src=http://clickserve.cc-dt.com/link/banner?lid=41000000009080611 border=0 alt=Chapters.Indigo.Ca></a>
|Clicksor||Clicksor is a similar system to Google AdSense, where you put
a generic ad on your website that turns
into a specific ad from some advertiser, roughly matched to your
web content perhaps looking like
The big problem with them is they insert pop-under ads, linking words on your page outside the ads to ads, which is downright dishonest, not to mention highly irritating to your viewers.
|cj.com||disappeared for a while, but have resurfaced. aka Commission
Junction. The affiliate domains bfree.com,
and reporting.net and Partner
Gateway were all bought up by ValueClick and now operate under
the name cj.com.
The HTML you insert is quite terse. It consists of a single number that internally indexes the vendor, the affiliate, the product, the banner and the target URL. Here is what a typical link looks like:
<a href=http://clickserve.cc-dt.com/link/click?lid=41000000009080611>In CJ (Commission Junction) terminology advertisers are merchants who actually accept money for goods and ship them, in other words the creators of the products, where publishers publish links on their websites to refer sales of those products. This is backwards to what you might expect where publishers are the creators of the software advertised. They handle Chapters Indigo. They now have an optional house scheme where the URL names the vendor’s website instead of theirs. They sometimes confusingly refer to the vendors as your clients.
<img src=http://clickserve.cc-dt.com/link/banner?lid=41000000009080611 border=0 alt=Chapters.Indigo.Ca></a>
|Inuvo||Also known as Kolimo, My Affiliate, MyAP, Think Partnership
and Kowabunga. These are different
software/subsidiaries. I found its software unusually easy to
use. Its website is much more responsive
than the others. You run your own custom version of their
software on your own servers.
|Share-It||Seems to be a subsidiary of Digital-River/Element 5. I have not been able to log into it yet to learn more about how it works.|
You have to assign all your products a category ID. The HTML at the affiliate site can insert additional detailed information, e.g. ISBN, size, colour… and the service bureau will just pass those fields on through to you without examining them. That way you can set up search boxes, or put huge inventories instantly online without registering all your individual products with the service bureau. However, the category ID usually has to be sufficient to calculate the commission paid to the affiliate. It also has to be sufficient to compute the price if the service bureau handles payments for you.
There is a cheaper way to become an advertiser, banner trading. You put up a variable banner on your site that randomly selects other companies to advertise. In return, those companies will advertise your website. The problem with this approach is you have little control over who you advertise on who advertises you.
That scheme relies on the browser to provide the referring URL, a feature which some people disable for privacy. To deal with that eventuality, have your affiliates add a parameter &affid=xxxx to all their URLs (Uniform Resource Locators) referencing your site. Your server has to capture these affiliate ids and the corresponding IP whenever it serves a web page.
So you might set up to use more than one bureau or so that everything over will be done with RegSoft and everything under will be done with RegNow.
|Canadian Mind Products Banners|
|Banner||HTML To Include The Banner|
|<a href="http://mindprod.com/jgloss/jgloss.html"><img src="http://mindprod.com/image/logo/cmpbannerj.png" height="60" width="468" alt="The Java Glossary"></a>|
|<a href="http://mindprod.com/bgloss/bgloss.html"><img src="http://mindprod.com/image/logo/cmpbannerb.png" height="60" width="468" alt="The Computer Hardware Buyers’ Glossary"></a>|
|<a href="http://mindprod.com/ggloss/ggloss.html"><img src="http://mindprod.com/image/logo/cmpbannerg.png" height="60" width="468" alt="The Gay and Black Glossary"></a>|
They worked very well, doubling my traffic for the time they were placed, however the traffic dropped off back to normal after they stopped. This implies the banners were attracting people who were idly curious, not people who would become regular visitors. This highlights the problem with banner advertising. It does not target your specific audience.
You could download the *.png image to your own site and modify the HTML accordingly. If you leave it as it is, my site will bear the burden of downloading. You will also automatically get any improved *.gif I post. That may or may not be a Good Thing™. You might not like my new *.gif.
If you sign up specially for the right to use the Amazon APIs (Application Programming Interfaces) you will be overwhelmed with details, which Amazon admits almost nobody uses and which they are gradually withdrawing, I think, because they offered too many options. One simple technique is you can send ordinary http: GET request that include a digital signature field. Amazon sends you back an XML-formatted response to your query. These are easier to parse than raw HTML.
If you set up an affiliate program, exploiters will sign up just to get a discount on their own purchase, that they would have made anyway, then never be heard of again. Even if an affiliate make an honest effort to bring you some sales, but does not succeed, it is still going to cost you something to carry him. So you have to decide which applicants are likely to be profitable. I personally have received a number of rejection letters from affiliate programs. They are often worded in an impolite way that implies there is something malodorous or substandard about my site without specifying the problem. Just tell the truth, It costs us to carry you as an affiliate, and it looks as though there won’t likely be enough sales to justify that. Thank you so much for applying. Perhaps in future that could change. or give the reason We like to avoid the political controversy that defines your site. We don’t want to make it look as if we are taking sides. If you are rude, you turn a potential booster to a detractor.
Most affliate links never generate a penny in revenue, even after years. I ordered $300 worth of equipment for myself from Tiger.ca through LinkShare through one of my affiliate links. No record of the sale showed up. I wrote both Tiger and Linkshare twice and they just ignored me. I suspect the industry norm is only to pay royalties to those generating substantial sales. In contrast, Amazon, Google and SexToys all pay.
Affiliates often refuse my site because of the Gay glossary, or links in it to condom sales sites. Some vendors such as McAfee are quite puritanical wanting to offend in the slightest not even the most rabid Christian. At some point I will split off the Java section as a separate website to avoid this and the problem of various net nanny programs that block the mindprod.com site in its entirety.
available on the web at:
optional Replicator mirror
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