Persuasion

There are few more powerful ways to get people to believe something that to tell them what they want to hear. You tell them what they don’t want to hear, of course there’s a resistance. They don’t want that to be true so they find reasons to reject it, but you tell them what they want to hear and they are vastly more likely to accept it and see it as real.

~ David Icke (1952-04-29 age:65)